THE BRIEF

Leading multinational retailer Topshop commissioned Media Lab to curate a show stopping brand activation to mark the launch of their bigger and better Topshop store within Menarys Tempest Bangor. The opening of the 8000 square foot store was set to take place in the summer of 2017 and Media Lab were tasked with giving a bevvy of trend-led, fashionistas a relevant, exciting and memorable experience.

THE WORK

Topshop prides itself on capturing the zeitgeist every season and Media Lab set about designing and developing a launch event that reflected one of fashion’s biggest success stories. The creative team at Media Lab worked closely with Topshop’s team to fully understand their requirements and deliver a brand activation that took inspiration from Topshop’s brave and irreverent approach.

Media Lab delivered the extra flair for young fashionistas with an interactive photo experience using our exclusive branded Selfie Mirror. The contemporary, fashion-forward Topshop branded Selfie Mirror reflected the style that Topshop is famous for and gave guests the chance to immerse themselves in a paparazzi-worthy event that could be immediately shared on social media.

THE RESULTS 

• Hundreds of Topshop’s target consumers engaged directly with the brand and struck a catwalk pose in the immersive brand activation
• Guests were treated to their very own paparazzi memento with their very own Topshop branded Selfie printout to take home.
• Social media was alight with sharing of Topshop branded selfies, which increased the brands social reach.