THE BRIEF
Multi award-winning hairdresser Keris Weir engaged Media Lab to develop an interactive, engaging brand activation to mark The Big Hairdo, a nationwide event celebrating the hair and beauty industry across the UK.
Keris wanted to give guests a memorable experience that reflected her on trend styling as well as reflecting the millennial trends for marking special events through social media engagement and influencer marketing.
THE WORK
Keris wanted VIP guests and influencers at The Big Hairdo to have that big night out feeling and Media Lab designed and developed a customised photo booth that would allow guests to capture that feeling we have when we look our very best.
Media Lab’s creative team worked with Keris and her team to fully understand her objectives and delivered a brand activation worthy of the selfie generation.
The hip hairstyling from Keris’ team was reflected in the Keris Weir branded Selfie Mirror that allowed guests to take as many Instagram-friendly pics as they could, using a range of filters as well as the ability to personalise the images with text, kisses and much more.
THE RESULTS
- Guests were able to showcase the hair trends of the season while directly engaging with Keris Weir and her brand
- The social media generation were able to post at will, but were also able to take home a real, branded memento from the evening
- Social media was alight with sharing of Keris Weir branded selfies, which increased the brands social reach substantially.
Speaking about the activation Keris said “Working with the media lab team was so much fun! They used the latest technology to really engage my guests and ultimately create exception digital content, which is invaluable for marketing my business. We look forward to working with them again in the future and trying some of their other innovative products”.
Do you want to get your brand noticed, need to make your next event amazing, or make a statement in a crowded market? Media labs creative team have over 30 year event experience and can deliver exceptional experiences.
Contact our team and take your next event or brand activation to the next level.
