Each year, Weir Events proudly hosts the esteemed NI Beauty Excellence Awards, marking a pinnacle in the industry calendar. Since its inception in 2017, the event has witnessed remarkable growth, becoming renowned for its prestige throughout the UK and Ireland. Led by Sarah Weir and her dedicated team, Weir Events consistently orchestrates exceptional gatherings that transcend expectations, breathing life into clients' brands and etching unforgettable impressions on guests.
In preparation for the 2023 awards, the team collaborated with Media Lab to craft an unparalleled experience designed to captivate attendees, inspire the creation of compelling branded content, and foster lively social media engagement.
NI BEAUTY EXCELLENCE AWARDS
THE EVENT BRIEF
Each year, Weir Events proudly hosts the esteemed NI Beauty Excellence Awards, marking a pinnacle in the industry calendar. Since its inception in 2017, the event has witnessed remarkable growth, becoming renowned for its prestige throughout the UK and Ireland. Led by Sarah Weir and her dedicated team, Weir Events consistently orchestrates exceptional gatherings that transcend expectations, breathing life into clients' brands and etching unforgettable impressions on guests.
In preparation for the 2023 awards, the team collaborated with Media Lab to craft an unparalleled experience designed to captivate attendees, inspire the creation of compelling branded content, and foster lively social media engagement.
THE EVENT EXPERIENCE
Welcoming more than 400 esteemed guests, the Media Lab team orchestrated the creation and installation of two bespoke branded photo and video experiences.
Upon arrival, attendees were met with a never seen before AI Bot for energetic digital reception, where they were invited to partake in capturing their image and watching as the robot draws its impression of them.
Harnessing state-of-the-art technology and software, Media Lab's creative minds curated an exclusive Vogue-inspired photo and video setup, designed to fully immerse attendees and generate captivating video content ideal for instant social sharing throughout the event.
THE RESULTS
At the NI Health & Fitness Awards, the Vogue booth captivated more than 455 event-goers, while AI Bots amused and snapped images of 330 distinct faces.
A grand sum of 164 meticulously branded videos and 330 AI-generated sketch’s were created.
The event gallery provided all participants with swift access to instantly download their media masterpieces on-site.
The Vogue Booth content campaign made waves, reaching over 55,000 individuals on social media.
THE CONCEPT
BRANDING
The Media Lab team developed two custom-branded photo and video experiences that engaged and immersed guests throughout the evening of the Beauty Excellence Awards 2023.
SETUP
Over a span of six months, the Media Lab team collaborated closely with Weir Events, ensuring that the activation adhered to event brand standards, satisfied all sponsor requirements, and met health and safety protocols for the Crown Plaza Belfast venue, all while achieving the event's objectives.
Media Lab introduced a tailored branded video kiosk, featuring a fully customized start screen and offering options for branded videos and images. A Vogue studio, complete with LED lights and confetti cannons, was outfitted with professional lighting to enhance the experience. Adjacent to the Vogue studio, a large TV displayed a custom event gallery, showcasing the video creations to event attendees throughout the evening.
The AI Bots found their place in the lobby welcome area, stationed on a branded photo kiosk, complemented by event lighting to create an inviting and fun atmosphere to start the event.
ONLINE SHARING
Proficient brand ambassadors helmed both the event's photo and video activations, offering guidance to guests throughout the experience. Their expertise ensured the creation of exceptional content while fostering social sharing among attendees.
CUSTOM GALLERY
The tailored live event photo gallery prompted both event hosts and attendees to peruse and promptly share their content across social media platforms throughout and following the event, amplifying online exposure.
Following the NI Beauty Excellence Awards activations, Weir Events received a detailed event report along with all the content produced, empowering them to integrate it into their post-event marketing endeavours seamlessly.
