The Fitzwilliam Hotel Belfast engaged Media Lab to assist in making sure their Christmas party lived up to their reputation for five-star fabulousness.

The #MerryFitzmas party event, which played host to VIP guests and glitterati, wasn’t just about getting into the festive spirit but also about celebrating the success of the Fitz Club and giving guests a chance to experience the new definition of boutique hotel, Belfast’s five-star superstar in a different way.


Media Lab created a high-end immersive experience that matched the fabulousness of the Fitzwilliam Hotel.

Working with the Fitzwilliam team, Media Lab created a bespoke photo booth that would entice and engage all VIP guests.

Reflecting the boutique brand ethos of the hotel, the booth was the epitome of fabulousness and five star.


  • Guests delighted in the fun addition to the festivities and embraced the Christmas themed props as they posed in the selfie pod
  • The engaging selfie experience, with enhanced personalisation through its signature feature, allowed for immediate sharing on social media with designated hashtags allowing for extended social reach
  • Every VIP at the Fitzwilliam was also able to take home a branded print as a keepsake from the fabulous evening
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